Gen Z Back to School Campaign

Our Back to School Campaign was groundbreaking, marking the first time in ThredUp history that we gave our younger audience the opportunity to thrift like their favorite influencers. Typically, we collaborate with one influencer, allowing their followers to shop similar items, but this time, we partnered with 10 influencers! Additionally, we launched a separate mobile campaign to drive app downloads, featuring 10 more influencers with their own dedicated product landing pages. This comprehensive approach emphasized how easy and sustainable it is to shop for back-to-school essentials with the planet in mind.